It should be certainly within reason to figure it out. Simply take out price increases, and then adjust for inflation. Using Disneyland as a goal post you can determine the rest of the country's pulse by looking at how much their customer spending has risen over the same time period. If you see faster growth then both Disneyland and the price adjustments you can infer that WDW has been outgrowing competitors. Also keep in mind that My Magic did a phased roll out. Disney could also use that data as a basis for comparison. How much customer spending rose after switching over to My Magic. Also you could determine how many transactions a typical guest had before v. after Magic Bands. If any increase had taken place you could track a correlation. Then there's also the average transaction cost that could be used as a baseline. There's so many ways to make a comparison that they could at the least have a rudimentary guess.My point is - unless I missed something BIG - there is absolutely NO way to tie any spending to the band.
They are selling existing product on/ with them. Any "numbers" are purely supposition...until they have some kind of interactive feedback system that you can make the case wouldn't have been successful in selling the product without the band and the chips...
As far as "going to jail for lying"...
Lol...everything ever said by CMB and his posse about the bands has been 100% ambiguous and without substance. It's all PR/spin.
You can't go to jail for lying about something that has no shape/ form. You're right/wrong 100% of the time!
And make a guess they did. If they didn't have reasonable data to back their assertion on Shanghai that is still not following proper protocol. There's a reason they're careful in those calls. Because if they screw up, SEC will be all too happy to come in