I think the OP realizes there should be a price increase; it was just a surprise by the increase as the difference between the value and the mod used to be $400 for their last trip and now it's $800. I get this sticker shock. We stayed at AKL on our last trip. I just priced out our next trip and with the new 2014 price increase it went up $70 a night from what it was last year. That's an insane price increase that will affect whether we stay here or not. We stay 9 nights so that adds a lot of $ to our cost. I get price increases, but I think that's a bit much. I think the leap from what you've paid before to what you're paying on your next trip is the shock/surprise the OP is pointing out, not the cost difference between a value and a mod necessarily.