PizzieDuster
DIS Veteran
- Joined
- Jul 25, 2003
Also, as a PR professional...once it goes national you can no longer get ahead of it. When bad news goes national, you play catch-up and it looks like you are on the defensive and not the offensive side. Regardless of what has or might happen with this particular case, Disney as a Corp needs to come out with all the facts on this now and tell the public how they have corrected policy to avoid in the future. Everyone makes mistakes, but the public is far less forgiving if they feel you are only admitting the mistake because you got caught & had to.
Very interesting. It's national now. I think you are right. Wonder what DCL's next step will be? Address it?