EMH being axed????

[HHMcG]

We are huge AM EMH users. My kids are early risers. If we would have to sit around and wait another hour in the morning for a park to open I would be sorely disappointed.

Reading these stories of late night EMH with older kids gives me something to look forward to as my LOs grow up. It sounds magical.


I know it is a gut reaction right now but I think eliminating EMH would greatly change my business with Disney.

 

[rainynight]

I've heard that over 25% of Disney worlds business is from international guest and that number keeps growing. International guests are probably pretty likely to stay on site since the major benefit to them is the free transportation to and from the airport and around the parks. Disney didn't become a huge business without knowing what they are doing. For every person upset over the EMHs being cut and giving up on Disney, a few other new people will be booking a trip for the first time. Does anyone really think they would have build thousands of new rooms in a new hotel if there wasn't a major need? Rooms are being filled. The parks are busy year round. Axing EMHs isn't going to hurt business. Just like not offering many discounts this year isn't hurting business. There are billions of people in this world with money to spend, there is no shortage of customers willing to pay higher prices for less.

 

[3happydancers]

I've heard that over 25% of Disney worlds business is from international guest and that number keeps growing. International guests are probably pretty likely to stay on site since the major benefit to them is the free transportation to and from the airport and around the parks. Disney didn't become a huge business without knowing what they are doing. For every person upset over the EMHs being cut and giving up on Disney, a few other new people will be booking a trip for the first time. Does anyone really think they would have build thousands of new rooms in a new hotel if there wasn't a major need? Rooms are being filled. The parks are busy year round. Axing EMHs isn't going to hurt business. Just like not offering many discounts this year isn't hurting business. There are billions of people in this world with money to spend, there is no shortage of customers willing to pay higher prices for less.

You are most probably right. We are the few who love EMH compared to the huge scheme of things. Disney knows what they are doing. I am still hopeful that they offer something fun and exciting to us "few" to keep the magic alive. But you know, we have a whole world of magic we have not experienced yet so maybe this will be a good push for my family!

 

[doconeill]

Maybe EMH will become one of the FP+ choices

 

[lockedoutlogic]

I'm not sure this is true. I remember looking into this a few years ago, and concluding that the margins on the lodging side of the business were probably higher than they were in the parks---and that includes in-park spending. This article gives a nice summary:

http://www.ehow.com/info_10009736_profit-margins-tourismrelated-businesses.html

Disney's annual stock report gives alot of the financials. The "profit" is in the merch...though that can be manipulated to a certain extent. But break it down and think about it....

I can only tell you from working within the business unit that resorts are not considered profit generators...

even though they are priced at double what they should...as others have already pointed out.

The purpose of disney resorts is to fill the parks with paying customers that generate the profit in their retail outlets...

While they don't necessarily "lose" on the resorts...the money generated that can be deemed profit comes from the food court area and giftshops...just like at the parks.

Disney resorts traditionally carry a 2-1 room to employee ratio...which means that most of the lower end ones carry in excess of 1000 employees. I can tell you at a 2112 room location (mid range) 10 years back they carried a staff of approximately 1100...very high by any hotel or service industry standards. When you are near 100% occupancy all year, you have to keep a large staff at all times to turn the place over and dish out the services to an average nightly audience of 4,000 humans (not including gators).

now even if they make only $8.00 an hour...the cost of taxes and benefits and the managerial staff on top of them means that all the revenue from half the rooms are automatically gone each day off the top.

but there is a staff cost to run the service areas, buses, maintenance, recreation, supplies, logistics and support that is shared in each location, stock and food, utilities, guest services, pest control (which also sometimes falls under guest services), horticulture, magical express, IT, etc, etc, etc...

Not a very hard accounting ledger to make the resort operate at ZERO...with the same sources of actual profit being manifested in Food, Liquor, and Mickey Plushes...as always.

Even at a huge overcharge.

 

[Tekneek]

Eliminating EMH would be an odd way to get people staying on property to keep spending money in the parks. The expense back at the hotel is going to be the same, and potentially even higher, if they are all packing the pool or simply roaming the grounds when they were accustomed to being in a park until midnight. Even worse, you may give them just enough time to consider doing something off property with the extra free time they would've willingly spent in a park.

 

[Grumpy's Gal]

Fri night at MK was our favorite EMH. It was really special and a good reason to stay near MK.

I can't imagine a comparable replacement for it. Argh!

Sorry... nothing to be done about this, but vent :-(

I agree. Fri night EMH was the best part of our week. Especially if we flew back out on Saturday , it was our "last hurrah" so to speak. Now that the kids are older, it was a great way to end the week. And it wasn't so hot and it wasn't so crowded.

That was why we stay onsite. It might be time to go to Universal and try some other vacation destinations.

 

[lockedoutlogic]

Eliminating EMH would be an odd way to get people staying on property to keep spending money in the parks. The expense back at the hotel is going to be the same, and potentially even higher, if they are all packing the pool or simply roaming the grounds when they were accustomed to being in a park until midnight. Even worse, you may give them just enough time to consider doing something off property with the extra free time they would've willingly spent in a park.

On the surface...yes.

The answer inside the brain of the mouse is easy to decipher...

DISNEY SPRINGS.

Here's how it goes:

New "smart" park system which they've spent a Ton on allows them to schedule travelers with less downtime into tighter park schedules.

Days still 24hours...people still on recreation time...where do they go?
Exactly...new mega retail complex.

But this is nothing new...this IS where they want us.
Especially with more third party vendors and operators in play...it's just a better deal for them. Almost all the way around.

 

[phineasfan100]

On the surface...yes.

The answer inside the brain of the mouse is easy to decipher...

DISNEY SPRINGS.

Here's how it goes:

New "smart" park system which they've spent a Ton on allows them to schedule travelers with less downtime into tighter park schedules.

Days still 24hours...people still on recreation time...where do they go?
Exactly...new mega retail complex.

But this is nothing new...this IS where they want us.
Especially with more third party vendors and operators in play...it's just a better deal for them. Almost all the way around.

THIS is EXACTLY what Disney higher-ups are thinking. It all makes sense after the Springs announcement.

 

[Cogswel_Cogs]

Is this now real? Anwhen does it begin was just about to book couple of days on trip and probabbly booking offsite location if it has ended.

 

[cmwade77]

Is this now real? Anwhen does it begin was just about to book couple of days on trip and probabbly booking offsite location if it has ended.

I don't know that it would move us offsite, we don't really use it much anyway, but I don't think eliminating EMH is a good thing, unless it reduces onsite prices.

 

[mom2rtk]

but I don't think eliminating EMH is a good thing, unless it reduces onsite prices.

Good one!