Merchandise discount down to 10% for Premuim AP

[wedance6]

Really? I mean Disney are you that poor that you need to charge us Premium passholders 10%more now on what we buy? For those of you wondering the merchandise discount dropped to 10% instead of 20% in the new year.
Well now I will buy less.

 

[texasteacher35]

I am so mad about this...ridiculous! I have the premier passport and just purchased the dang thing in December. I already email Disney about this and I am writing a letter. I just forked out a TON of money and the deciding factor was the merchandise discount. I could have stuck with my NORMAL AP and just paid for the DL tix...the price was a wash...the only reason I decided to do the Premier Passport was the added discount! Ugghhhhhh

 

[texasteacher35]

They get thousands of my $$ each year in JUST MERCHANDISE! So I feel completely slapped in the face.

 

[LaurenT]

The next sentence after the one where they tell you that it's 10% for 2013 is this:
"Please note that from time to time we evaluate our discounts and offers for Passholders and make adjustments so continue to check out Disneyworld.com/Passholder throughout the year for all the latest offers."
I have a feeling that if there is enough blowback they will reinstate the 20% for Premiere....

 

[Kona65]

I see no problem with this. Disney's job is to make a profit, if this helps more power to them...TDBIASWS.

 

[KapBoy77]

I see no problem with this. Disney's job is to make a profit, if this helps more power to them...TDBIASWS.

Disney hardly has a problem making a profit. They sold me a banana for 2$!

 

[Missyrose]

The next sentence after the one where they tell you that it's 10% for 2013 is this:
"Please note that from time to time we evaluate our discounts and offers for Passholders and make adjustments so continue to check out Disneyworld.com/Passholder throughout the year for all the latest offers."
I have a feeling that if there is enough blowback they will reinstate the 20% for Premiere....

I can almost guarantee they won't be reinstating the 20 percent discount. It's the same principle of rolling back some of the heavy resorts discounts. Between New Fantasyland and the new Next-Gen system they're about to roll out, Disney clearly believes people don't need extra "perks" to keep coming back.

I see no problem with this. Disney's job is to make a profit, if this helps more power to them...TDBIASWS.

Disney hardly has a problem making a profit. They sold me a banana for 2$!

I'm with KapBoy on this one Kona, Disney doesn't need any assistance to make money. They basically print cash in their parks.

 

[MichiganDVC]

I am so mad about this...ridiculous! I have the premier passport and just purchased the dang thing in December. I already email Disney about this and I am writing a letter. I just forked out a TON of money and the deciding factor was the merchandise discount. I could have stuck with my NORMAL AP and just paid for the DL tix...the price was a wash...the only reason I decided to do the Premier Passport was the added discount! Ugghhhhhh

I, too, was disappointed to find this out. However, as a DVC member, I just bought my very first AP at all...a Premium AP for $399. So, I'd bet that they are discounting APs, but taking away from the benefits. Not sure what I'd rather, as I am new to the AP game. Time will tell.

 

[bytheblood]

I also find this ridiculous. I will no longer purchase a Premium AP and the amount of merchandise I buy will change significantly now. Disney makes a ton of money from my family each year, not including our DVC payments, so I am more than 100% certain that Disney is making PLENTY of profit!!!


And I did write them as well. Because of the 20% discount, we spent over $2000 in merchandise in December..... this is something we never do....but because of the discount, I could allow myself to purchase all of that over-priced stuff.

 

[mlittig]

I see no incentive to get the Premium Annual Pass now

 

[alecshawn]

I see no problem with this. Disney's job is to make a profit, if this helps more power to them...TDBIASWS.

Yep...i mean 10% is better than 5%...

 

[Suellen]

Well - I just don't see how it can matter - we AP holders don't spend ANY money ever in the parks. <--- according to some.

Wonder if we also lost the places we get 20% off for food?

 

[bytheblood]

I see no incentive to get the Premium Annual Pass now

 

[Disney_Princess83]

The next sentence after the one where they tell you that it's 10% for 2013 is this:
"Please note that from time to time we evaluate our discounts and offers for Passholders and make adjustments so continue to check out Disneyworld.com/Passholder throughout the year for all the latest offers."
I have a feeling that if there is enough blowback they will reinstate the 20% for Premiere....

I've already written to Disney and complained about the discount being lowered. Will the regular AP end up being a 5% discount?

We personally buy ALOT of merchandise each trip so this is a huge kick to us. We buy more expensive items (art,ornaments/figurines ect) rather than tshirts and mugs, so it is a substantial loss to us.

 

[kaligal]

I am going to try very, very hard to buy nothing (other than the pass) from them for a year.

It will be tough, but I am going to do my best.

 

[Kona65]

Remember, no profit, no Disney. Profit is good. Don't confuse profit margin, with profit. TDBIASWS.

 

[davedmaine]

Between New Fantasyland and the new Next-Gen system they're about to roll out, Disney clearly believes people don't need extra "perks" to keep coming back. I'm with KapBoy on this one Kona, Disney doesn't need any assistance to make money. They basically print cash in their parks.

Seriously? Do you think the New Fantasyland and the 'Next Gen system' will increase revenue? People are going to say, "Hey, let's take a trip to Disney to check out that new system?" Not a chance.
And Disney is far from printing cash in their parks. Do a Google News search on Google and you'll see articles about the financial straits it's in .. layoffs, etc.

 

[Disney_Princess83]

Seriously? Do you think the New Fantasyland and the 'Next Gen system' will increase revenue? People are going to say, "Hey, let's take a trip to Disney to check out that new system?" Not a chance.
And Disney is far from printing cash in their parks. Do a Google News search on Google and you'll see articles about the financial straits it's in .. layoffs, etc.

Sorry but Disney isn't in too much financial straits, since they just paid 4 billion for the Star Wars Franchise

Disney won't do anything that isn't going to increase sales, it's not a charity, it's a business. The new Gen will encourage more people to stay on site, more people to plan holidays 6+ months in advance, people to plan more sit down means which are more expensive then counter service. The New Fantasyland will increase some traffic flow but it will also increase merchandise sales now that they have the specific stores for each area.

 

[Missyrose]

Seriously? Do you think the New Fantasyland and the 'Next Gen system' will increase revenue? People are going to say, "Hey, let's take a trip to Disney to check out that new system?" Not a chance.
And Disney is far from printing cash in their parks. Do a Google News search on Google and you'll see articles about the financial straits it's in .. layoffs, etc.

The Disney studios are in financial straits, the parks still clear the second biggest profits within the company (behind ESPN). But don't believe me about Next-Gen generating revenue, here's a direct quote from the New York Times article:

Mr. Staggs said Disneys board decided to move ahead with the technology upgrades in February 2011 only after identifying multiple ways in which the initiative could expand profits. If Disney can drive more value from existing infrastructure by layering on technology, that is extremely powerful, said Mr. Brown of Lo-Q. They cant just compete by building new rides; its already a theme-park arms race out there.

Disney expects MagicBands to turn into a big business in and of themselves; the company plans to introduce collectible sets of MagicBand accessories and charms.

Prodding guests to do more advance planning, combined with the tracking of guests as they roam the parks, will help Disney manage its work force more efficiently. More advance planning will also help lock visitors into Disney once they arrive in Orlando, discouraging people, for instance, from making impromptu visits to Universals Wizarding World of Harry Potter.

 

[Disney_Princess83]

The Disney studios are in financial straits, the parks still clear the second biggest profits within the company (behind ESPN). But don't believe me about Next-Gen generating revenue, here's a direct quote from the New York Times article:

Great post!