My 2cents-
Take out the affordable rates and you have something that I can find at just about any other hotel along the strip. The ET/Retro Rate was what got my family in your doors! It was what made me personally recommend your hotel to several of my friends & family. All of who stayed at your property simply because I recommended it & the rates were so good.
I wonder if this aspect was considered before making these big changes?? Word of mouth by your loyal Retro Rate fans is what gave your hotel the high rating on TripAdvisor. Without us- you would simply not have the occupancy that you do & that you have continued to enjoy throughout the years.
Yes, I think you will see a continued drop in your ratings. Especially as you work the kinks out of this confusing new program of yours. Check the board here, if you have ET card you get this, if AP you get this, but don't try & cancel before 30 days, look for emails, call in house, don't make changes, etc. Simplify HoJo's, Simplify.
When you make too many rules & changes so quickly, folks will decide that you're just not worth all the hassle.
With that being said, I'm interested to see how this Super Family Rate pans out. As of right now, it feels like a strategic move to pacify the loyal Retro Rate folks. HoJo's can promise the moon & back, ie UP to 50% off- but I sure hope this isn't an empty promise. Once upon a time, ET rates were many, easy to find, easy to book & easy to save! If this "Super Family Rate" works in the same manner- then great! I don't care if it comes to me in the form of an email that I have to subscribe to or in the form of a ET card that I had to purchase off ebay. If the result is the same & I'm able to easily save a good chunk of money & have SOME flexibility in dates- then I'm a happy HoJo's customer.
And BTW- saying that the emails are for the benefit of your loyal customers...PUH LEEZE!!
As another poster said...now I just have more spam that I have to weed through. And you best not be sharing my info!
So Jonathan- I like your hotel. I really do. Your staff is friendly, your rooms are clean, your pirate water park is a big hit for the smaller kids, the Keurigs in every room was simply genius & the beds are comfy.
But you need some work too- your bathrooms are digusting- in every bldg, your market is overpriced & way too crowded with junk, you do need a breakfast if you expect to maintain in your current market (free bfast vouchers for Mimi's is a great idea!) & you really need to get a handle on your up & down pricing.
I would also like to see your employees not be so stingy with the Keurig coffee pods. For us coffee drinkers, it takes 3 of those small little cups just to get my behind moving in the AM. Then 1 for the road. So by now I've blown through them all & poor DH is wondering where all the coffee went.
Whenever I've asked for more from housekeeping or front desk- they act like I'm going to steal them all & sell em on the black market.
Same goes for towels & blankets.
And to all the other loyal HoJo's fans. Let's hang in there and see what happens....HoJo's has been good to me for the last few years & IMO, they deserve some understanding & patience as they figure things out. I mean really...how lucky are we that we scored a bed bug free hotel for $59/night??
We all knew it couldn't last forever...but what HoJo's does now and how they choose to treat their most loyal of customers, remains to be seen...I say, we revisit this topic after the hype from Carsland blows over & the loss of the easily avail Retro Rates are no longer filling their rooms.