Disney to build a new Value resort

This sounds great! While it's a shame that the second phase of Pop Century was never realised, I'm glad they're finally sorting out the space. :thumbsup2
 
looks to be the buildings that are alerady built near pop from that map
 


I also think it's about time that they catered for larger families without pricing them out by forcing them to stay in two room, a Deluxe or a Deluxe Villa resort - otherwise off site. Do they have a proposed time for completion (sorry, I can't open the link in the first post)?
 
I have copied and pasted the article here for those who are having trouble opening it. Being a Pop Century fan it's exciting news, thanks to the OP for posting it :goodvibes.


Disney to build 2,000-room hotel dubbed Disney’s Art of Animation Resort
Featured, Hotels and Resorts, Jason Garcia, News — By Jason Garcia on May 11, 2010 at 11:00 pm

Walt Disney World is about to begin building its first new hotel in seven years, a 2,000-room resort that will open in 2012.

Disney’s Art of Animation Resort will feature 1,120 suites with room for as many as six people each and another 864 traditional hotel rooms, with a design theme based on four of the company’s most popular animated movies.

Disney Imagineer Joni Van Buren sculpts a model of King Triton from the 1989 animated film The Little Mermaid. In its final form, the sculpture will be 35 feet tall and tower over guests at Disney’s Art of Animation Resort, a new Disney World hotel that will open in 2012. (WALT DISNEY WORLD)

The complex will be priced as a “value” hotel, at the low end of Disney World’s scale, similar to Disney’s Pop Century and All-Star resorts, where standard rates begin at $82 a night.

The announcement is one of the strongest signals yet from Disney that it thinks a sustained recovery is under way from the long travel slump brought on by the global recession. Disney executives, who have been weighing construction of a family-suites hotel for several years, finally approved the project in January.

But in deciding to add another lower-priced hotel, Disney also appears to be betting that travelers will continue the frugal spending habits many adopted during the downturn. Disney has been relying on discounts to sustain attendance during the past year, and executives acknowledged Tuesday that consumers are still searching for deals even as Disney attempts to return to pre-recession prices.

“Quite honestly, we’re in a bit of waiting for each other to blink,” Walt Disney Co. Chief Financial Officer Jay Rasulo told analysts during a conference call to discuss the company’s second-quarter earnings.

The Art of Animation Resort will be built on a 65-acre plot across a lake from Disney’s Pop Century Resort. The location will allow Disney to use a pair of long-neglected, unfinished buildings that Disney originally constructed as a second phase of Pop Century but which it abandoned amid the 2001 recession. Pop Century’s first phase was completed in 2003.

Plans for the new resort show 10 wings of rooms and a separate building housing the check-in lobby and restaurants. The hotel wings will be separated into four distinct groups, each with a theme from a different animated movie: The Little Mermaid, The Lion King, Finding Nemo and Cars.

Each section will have separate courtyards anchored by icons from the movies — such as a 35-foot-tall King Triton presiding over the Mermaid section — and the entire resort will use bright-color palettes evocative of the lush scenery of animated movies. Hotel designers say they have been soliciting input from artists at Walt Disney Animation Studios and Pixar Animation Studios on everything from building elevations to which scenes to depict at the swimming pools.

“The hope is you walk into this courtyard and you’re kind of like seeing it as a character in the movie,” said Frank Paris, a senior project manager with Walt Disney Imagineering, the company’s in-house attraction-design unit.

Because the majority of its rooms will be six-person suites, the Art of Animation Resort will have roughly the same capacity as Pop Century, which has 2,800 conventional rooms.

With the project, Disney is placing an aggressive bet on what it says is a growing market for affordable suites aimed at families traveling with several children or extended families. Disney World has been testing the concept with about 215 suites at its All-Star Music hotel that were converted out of about 430 ordinary rooms about three years ago.

Jim Durham, vice president for resort projects at Disney Imagineering, said demand for such accommodations has risen in recent years as families have taken to traveling in larger groups. The trend became particularly pronounced following the Sept. 11, 2001, terrorist attacks, he said.

“Ever since 9-11, we just see a lot more family unity,” Durham said.

In Orlando, the family-suites market is led by the 777-room Nickelodeon Suites Resort, which has proven immensely popular since it opened in 2005 just to the east of Disney World. The resort pairs family suites with Nickelodeon cartoon characters such as SpongeBob SquarePants.

By adding more than 1,000 new suites to its lineup, Disney hopes to pull more of those travelers onto its property. The conventional hotel rooms to be built as part of the Art of Animation Resort will also allow Disney to restore the room capacity it lost as part of the suites conversion at All-Star Music.

Disney executives said the popularity of those All-Star Music suites convinced them that there is a substantial market for family suites.

“We’re feeling very positive about the demand that is interested in both the value product and the family-suite product,” said Mark Rucker, vice president for lodging for Walt Disney Parks and Resorts. “The research for us is showing that the Central Florida marketplace is going to more than capably handle some inventory in this category.”

Disney declined to say how much it will spend to build the hotel. It expects to break ground this summer and open it in phases throughout 2012.

Disney said the project will generate approximately 800 construction jobs.
 
:dance3: After 8+ years Disney gets it back in gear! :dance3:
Now all we need to do is get Fantasmic back to everyday!:thumbsup2

I could not figure out the plan of letting this area sit unused for so long. They also have recently done some cleanup at the old River Country site after some pictures of the neglect got out. Maybe this is a sign, along with the Fantasy Land expansion that the right people have taken notice.

Maybe the rumors of a new Country at Epcot is the real deal!:rolleyes1
 


that's good news and will be great for larger families wanting a disney room - the theme sounds funn as well.
 
Great news - sounds fab. Well done Disney. :thumbsup2
 
im a huge Pop fan, it was our 1st onsite stay and holds a special place in my heart so this news is fab :thumbsup2
 

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