BONZO
03-10-2004, 09:37 AM
Oh well - I thought it was too good to be true! - LOL
Advertising watchdogs have rebuked the brewer of Carling and Grolsch for claiming that beer could be be good for your health.
The Coors brewing company had claimed that moderate consumption of beer could protect against heart disease, reduce blood pressure and be an "excellent source of vitamins".
But the Advertising Standards Authority told the firm it was illegal to make medicinal claims for food and drink and said it would have to submit all future advertising for pre-vetting.
The claims were made in an insert in the Grocer magazine, which is distributed to retailers. It claimed that beer, consumed in moderation, could slow down the deposition of fat on artery walls, protect against heart disease by combating narrowing of arteries and blood clotting, reduce blood pressure, and provide a good source of vitamin B and minerals such as magnesium and potassium.
After a complaint by the Food Commission, the ASA rejected all of Coors' arguments.
Advertising watchdogs have rebuked the brewer of Carling and Grolsch for claiming that beer could be be good for your health.
The Coors brewing company had claimed that moderate consumption of beer could protect against heart disease, reduce blood pressure and be an "excellent source of vitamins".
But the Advertising Standards Authority told the firm it was illegal to make medicinal claims for food and drink and said it would have to submit all future advertising for pre-vetting.
The claims were made in an insert in the Grocer magazine, which is distributed to retailers. It claimed that beer, consumed in moderation, could slow down the deposition of fat on artery walls, protect against heart disease by combating narrowing of arteries and blood clotting, reduce blood pressure, and provide a good source of vitamin B and minerals such as magnesium and potassium.
After a complaint by the Food Commission, the ASA rejected all of Coors' arguments.