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View Full Version : Upscale Incremental Fee Attractions


Brian430
09-12-2002, 01:21 PM
Seems to me the big problem WDW faces is to lure repeat visitors without relying on $100 million attractions.

Why wouldn't they take a page from the playbooks of the outdoor venues or even Vegas in terms of creating headliner-driven attractions?

For example, in Winnetka Illinois there is a wonderful outdoor theater that features more adult oriented musical acts: Lyle Lovett, James Taylor etc. The theater is set up like an old-fashioned park where families bring their picnic baskets and relax for an evening. For a one-time construction fee, WDW could add a new attraction that by it's very nature would always be fresh, and offer a new reason to visit. Headline acts that could be rotated throughout the year.

I think the same principle could by applied to some attraction in the theme parks. I read once that one of the lead Imagineers was in favor of completely reinnventing the theme park experience with attractions that offer a more upsale appeal. Experiences that would last 2 to 4 hours and may even require an extra fee.

While I like dark rides as much as anyone, this concept appeals to me because the dark-ride formula has been absolutely done to death in Orlando and around the world.

Somewhere between Cirque and the Disney Institute, and Discovery Cover lies the potential for a new kind of theme park entertainment entirely. By building these type of attractions visitors wouldn't be focused on running in and out of as many rides as possible and then feeling jipped when there aren't a whole new set of $100 million rides the next time they come back.

Disney has created a great formula, the problem is everyone has duplicated it and the time has come to reinvent the theme park experience once again.

Bob O
09-12-2002, 01:31 PM
I have no problems with any type of attraction be it a show or a ride that has a per ride charge. But it shouldnt be in any of the theme parks!!! When you pay your admission to enter the park you should be able to go on every attraction and not be made to pay extra for some new type of attraction!!! SF has upcharge attractions which i cant stand!!!
The posters idea would be good for Downtown disney or maybe the boardwalk but not for the parks. If it starts in the parks next thing you know you will ahve to pay extra for any new type of rides, like MIS as a example.

doubletrouble_vb
09-12-2002, 04:27 PM
There is already an open air theatre by America in EPCOT. No need to build anything.

All they have to do is start bringing in bigger name acts than they presently do.

The problem is that for this to be a draw the big name acts would have to stay around a while.

By the way Six Flags already does this and I question how well it works for them.