richard3330
08-10-2002, 06:21 AM
2003 will see Alton Towers invest £30m in to a new 'Water Themed' Hotel.
The new hotel will have around 2000 rooms and a confrence centre, and a stunning 37,000 sq ft aqua park with more than 300 separate features, such as chutes and slides, and will be named 'Splash Landings'
The hotel has been provisionally named 'Hotel Calypso Springs'
But the development also includes a conference centre for up to 400 people, combined with restaurants and shops. The investment is part of an ongoing development strategy to capture a greater share of the short breaks market, which is worth £3.6 billion a year.
Alton Towers' head of projects Philip Baker explained: "We always wanted to build a second hotel because the first was so successful, but customers always want to see something unexpected. "So we've come up with something to create that wow factor, where children look upon this enormous paradise found through a window and push their noses up against the glass to get a better look.
"For corporate buyers, we want to provide everything that would be expected from a conference point of view and then give it a little twist. Relaxation, team building and entertainment are crucial, so it is great if the rest of the family can go on the rides in the park or stay in the hotels."
Almost 700,000 people have stayed at the original £20 million hotel since it opened in 1996 and the hotel is at full capacity during the season - although this is a fraction of the 12 million people who have been to the park over the same period.
Ideas for the second hotel to capture the market first emerged in 1997 and were steadily worked up into detailed proposals by Tussaud Group's in-house design team.
Part of the brand process includes creating a story in which to embed the various features. Whereas the first hotel featured the eclectic travels of a mythical Sir Algernon - including novel features such as singing lifts - the second is based around a paradise location. Full scripting has yet to be finalised, although a bucket that tips four tonnes of water has been sketched in, as has an entrance staircase with waterfall and a window on the water park.
Mr Baker said: "The story is that it is an island which is sinking and visitors have to keep pumping to keep it afloat. But as people succeed, this tipping bucket will pour four tonnes of water on them. It's a cycle
Any other questions ? Feel free to ask.
INFORMATION FROM
http://www.towerstimes.co.uk
The new hotel will have around 2000 rooms and a confrence centre, and a stunning 37,000 sq ft aqua park with more than 300 separate features, such as chutes and slides, and will be named 'Splash Landings'
The hotel has been provisionally named 'Hotel Calypso Springs'
But the development also includes a conference centre for up to 400 people, combined with restaurants and shops. The investment is part of an ongoing development strategy to capture a greater share of the short breaks market, which is worth £3.6 billion a year.
Alton Towers' head of projects Philip Baker explained: "We always wanted to build a second hotel because the first was so successful, but customers always want to see something unexpected. "So we've come up with something to create that wow factor, where children look upon this enormous paradise found through a window and push their noses up against the glass to get a better look.
"For corporate buyers, we want to provide everything that would be expected from a conference point of view and then give it a little twist. Relaxation, team building and entertainment are crucial, so it is great if the rest of the family can go on the rides in the park or stay in the hotels."
Almost 700,000 people have stayed at the original £20 million hotel since it opened in 1996 and the hotel is at full capacity during the season - although this is a fraction of the 12 million people who have been to the park over the same period.
Ideas for the second hotel to capture the market first emerged in 1997 and were steadily worked up into detailed proposals by Tussaud Group's in-house design team.
Part of the brand process includes creating a story in which to embed the various features. Whereas the first hotel featured the eclectic travels of a mythical Sir Algernon - including novel features such as singing lifts - the second is based around a paradise location. Full scripting has yet to be finalised, although a bucket that tips four tonnes of water has been sketched in, as has an entrance staircase with waterfall and a window on the water park.
Mr Baker said: "The story is that it is an island which is sinking and visitors have to keep pumping to keep it afloat. But as people succeed, this tipping bucket will pour four tonnes of water on them. It's a cycle
Any other questions ? Feel free to ask.
INFORMATION FROM
http://www.towerstimes.co.uk