Wall Street and Toy Makers Not Happy with Pixar's "Up"

[CoolTrainerTerry]

From WorstPreviews.com



NY Times is reporting that even though Pixar's tenth film "Up" will likely be well received by both critics and movie-goers, Wall Street and retailers do not have much confidence in it.

Some industry watchers are fretting about the film's potential, stating that "Up" will not grab the attention of younger boys, will not be another Pixar mega-hit and is not as commercial as the studio's previous projects. As a result, the Disney stock has been downgraded by several analysts.

Retailers believe "Up" will likely generate less revenue than "Ratatouille," until now the weakest Pixar entry in this area. Target and Wal-Mart say they will stock little "Up" merchandise, mainly because there was not much interest from manufacturers.

Thinkway Toys, which has churned out thousands of Pixar-related products since 1995's "Toy Story," will not produce a single item. Disney Stores will offer "Up"-related products, but even that will be on a limited basis, according to analysts.

Disney sees the worry as unfair and tiresome given Pixar's track record.





I find that...really ridiculous. I was upset that there were barely any Ratatouille toys, and now this. Of course it's gonna make less revenue! If you don't put out the products, people can't buy it.

[ChrisFL]

This doesn't surprise me. I don't think it's as much about lack of wanting to sell merchandise, but it's more like this isn't the cute, marketable characters like Nemo, or Lightning McQueen.

Although this isn't a Pixar movie, the same thing happened to one of my favorite movies, "Meet the Robinsons". Some movies just aren't merchandise pushers, even if they're highly enjoyable family films

[Informer1906]

This doesn't surprise me. I don't think it's as much about lack of wanting to sell merchandise, but it's more like this isn't the cute, marketable characters like Nemo, or Lightning McQueen.

Although this isn't a Pixar movie, the same thing happened to one of my favorite movies, "Meet the Robinsons". Some movies just aren't merchandise pushers, even if they're highly enjoyable family films

What I do not understand about Disney is why it has abandonded its Disney movies. For example Bolt was the best animated movies in years from any studio. But Disney did not put the money and hype it does with its Pixar projects. In addtion bolt is prime for toys but very little. Does not make sense.

[DisDreaminMom]

OK, Ditto the opinion of "Meet the Robinsons" as one of the all time best family films. Incredible message, incredible dedication to Walt's memory.

Ratatouille was another fabulous movie. Very watchable. But Cars made me fall asleep. I still have not seen the entire thing all the way through. I just don't care about the characters.

I work in TDS and I love it every time the preview for Up comes on. I will be at the theaters on opening day. Can't wait.

We haven't had many interesting toys in any new categories. I could sell Bolt toys all day, but all we have is plush, when we can actually get it. :confused3

Think of all the cool Up toys the can make. Will they? Doubtfully. Too bad...

When will they get it that parents are burned out on plush, parents want imaginative toys for kids, and parents want their kids to think outside of the box a little. Think of the toys the Pixar guys could design that would ROCK! Are you listening, Mr. Lassiter?:rolleyes1

[Tammi67]

Can't they just make a movie simply to entertain an audience for a couple hours? Why is a movie not good if it doesn't produce cheesy little toys to go with it? Give me a break.

[ChrisFL]

Can't they just make a movie simply to entertain an audience for a couple hours? Why is a movie not good if it doesn't produce cheesy little toys to go with it? Give me a break.

Because that isn't SYNERGY- also known as the most important word in Disney philosophy these days. If it can't be cross-marketed and promoted 50 different ways until every last penny is squeezed out of it, it isn't worth it.

[DisDreaminMom]

Hate to tell you, but Walt himself pioneered SYNERGY and was a marvel of his time for what he was able to cross promote. So, I guess the answer, is, NO. Read a good book on the history of Disney and you will see how this is a tradition, not a new fangled thing. Sorry to burst your bubble. There is always Metrics Behind the Magic, or we'd be looking at sock puppets on the street corner. :scared:

[ChrisFL]

Hate to tell you, but Walt himself pioneered SYNERGY and was a marvel of his time for what he was able to cross promote. So, I guess the answer, is, NO. Read a good book on the history of Disney and you will see how this is a tradition, not a new fangled thing. Sorry to burst your bubble. There is always Metrics Behind the Magic, or we'd be looking at sock puppets on the street corner. :scared:

Sorry, but it's completely different these days.

Putting High School Musical in the middle of Tomorrowland is not something Walt would have ever approved........ever

Walt didn't come out with 3 lower quality sequels of every animated film just to get the most money out of people.

Walt believed in having the shops in the parks have different merchandise, not having the same Pirates and Hanna Montana merchandise from Adventureland to Animal Kingdom to Epcot.

Not to mention there are very, very few original attractions coming out of Disney these days, even IASW in DL has become SYNERGIZED

[gymnastgirlflips]

If you ask me, I don't think anyone could come up with alot of toys for this movie in the first place. Of course that doesn't mean its not going to be a good movie... its just obviously easier to sell toys from Toy Story and all :rotfl: I think the movie is going to be wonderful though.

[DannyDisneyFreak]

Can't they just make a movie simply to entertain an audience for a couple hours? Why is a movie not good if it doesn't produce cheesy little toys to go with it? Give me a break.
Took the words right out of my mouth! :sad2: It's sad... sorry Walt...

[zulemara]

sorry, but it's completely different these days.

Putting high school musical in the middle of tomorrowland is not something walt would have ever approved........ever

walt didn't come out with 3 lower quality sequels of every animated film just to get the most money out of people.

Walt believed in having the shops in the parks have different merchandise, not having the same pirates and hanna montana merchandise from adventureland to animal kingdom to epcot.

Not to mention there are very, very few original attractions coming out of disney these days, even iasw in dl has become synergized

amen!