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View Full Version : Al Lutz interviewed by Annenberg Online Journalism Review


Horace Horsecollar
10-22-2007, 02:48 PM
I just read this interview, which I thought was quite interesting:

Beating the big guns on the Disney beat (http://www.ojr.org/ojr/stories/071022niles/) by Robert Niles, October 22, 2008
http://www.ojr.org/ojr/stories/071022niles/
USC Annenberg Online Journalism Review
(Annenberg School for Communication at USC)

I thought it was particularly interesting that Disneyland's press people seem not to understand the reach of Web sites. According to Lutz:

Did you see the coverage on Finding Nemo [a new attraction at Disneyland] and what happened with that? They invited in all the media, but they put the bloggers in the walkway by the Matterhorn [a location many yards away from the Finding Nemo ride]. That's what they think of the Web. They put them in Siberia. I feel badly that they don't understand that we reach more people in one day than all of these podunk newspapers that they fly out to cover these events.