View Full Version : Disney offers princess gowns to brides

04-16-2007, 05:17 PM
Updated:2007-04-16 16:48:28
Disney offers princess gowns to brides


NEW YORK (AP) - So many brides say they want to look like a princess on their wedding day - and now we're about to find out if they mean really mean it.

The Walt Disney Co. has teamed with bridal designer Kirstie Kelly to create a collection of gowns inspired by the favorite Disney princess characters, Cinderella, Sleeping Beauty, Snow White, Ariel from "The Little Mermaid," Belle from "Beauty and The Beast" and Jasmine from "Aladdin."

But Kelly is quick to point out that "inspired by" doesn't mean gowns that look like they came from the animated movies, which have been translated many times over into dress-up costumes for little girls. Instead, the designs attempt to channel the personality of each princess in terms suitable for a real-life, modern woman.

"We wanted women to feel like they had something in common with these princesses. We had to identify who the princesses are now and who does the everyday girl relate to," Kelly said during a telephone interview prior to the gowns' runway debut Sunday during Bridal Fashion Week in Manhattan.

A mood and fashion sensibility was assigned to each princess-themed gown: Cinderella is for the classic glamour bride; Sleeping Beauty is about pretty romance; Snow White is sweet elegance; Ariel is sultry allure; Belle is stylish sophistication; and Jasmine is bohemian chic.

"It actually touches on every type of wedding," explained Kelly, who also has her own bridal couture label. "For the destination wedding there's Ariel or Jasmine, but if you're having 500 people in a ballroom, you're definitely the Cinderella gown."

When she got married several years ago, she would have gone for the Cinderella look, Kelly said, although now she would lean the slimmer shape, such as the Jasmine gown.

Andy Mooney, chairman of Disney Consumer Products Worldwide, said that when the company began developing the marketing concept of the princesses six or seven years ago, the company discovered that the demographic wasn't limited to the 2- to 8-year-olds Disney was expecting. "We've been blown away how strong the demand is for princess thematic things in almost every stage of a woman's life," he said.

Adult women buy into a sort of lifestyle role play, he explained. As a brand, Disney has a built-in reputation for quality and trust, Mooney added, so it doesn't start from scratch when it enters categories such as cruise travel, better furniture or wedding gowns.

The decision to go into the bridal market was largely made because of that princess dream so many brides talk about, Mooney said. "Every bride wants to be Cinderella but she also wants to be classic, feminine and beautiful. Kirstie has allowed a woman to enter the princess fantasy but in a way that's absolutely appropriate for the event."

Plus, 1,500 couples do say "I do" at Walt Disney World Resort in Florida each year.

The gowns will be sold at bridal salons. Kelly said Disney identified a void in the mid-tier level of gowns for brides who want to spend between $1,100-$3,400.

Women often start their gown shopping with the idea that they want to be different from everyone else, but they change their tune once they start trying on dresses. "Looking like Cinderella is probably something they never considered before they got engaged, but then the traditional side almost always comes out. It's hard to resist romance and sparkle," Kelly said.

That said, bridal retailers are always looking for the new thing that can help their store stand out - and that's what gives Disney a good chance at the market, said Carley Roney, editor in chief of TheKnot.com.

"As to consumers, the success of this line all depends on the dress design," she said in an e-mail to the AP. "The Disney brand has a strong, positive, emotional meaning for a surprising number of people - consider the couples who choose to get married at Disney. But I see these `Disneyphiles' as being a relatively small group. As to the women who have no real Disney brand loyalty, if the dress designs are strong enough, they will probably overlook the brand association."

Roney envisions suburban brides on the younger side as the target customer. And, while a lot of women toss around the words "fairytale" and "princess" about their weddings, she thinks they're talking more of an ultra-luxurious celebrity wedding.

But Disney's Mooney points out that a woman's first impression of love often comes from an animated character and it's hard to completely erase that from her mind. "If you think about who the first person who teaches you about love, romance and Prince Charming is, it probably happened between the ages of 2-5 and included Disney."

04-16-2007, 07:00 PM
All that is just a bunch of fluff. Here, I'll rewrite it in YoHoese.

Disney realizes new revenue stream by dumping sweaty old park costumes on mouse obsessed brides.

04-16-2007, 07:23 PM
I would love to have a Belle-inspired wedding gown. Alas, I am already married.;)

04-16-2007, 07:55 PM
Thanks to the recent WDW policy change, I can now fullfill my dream of renewing vows in an Aurora styled gown. I wonder what my wife will wear?

04-16-2007, 07:59 PM
She could dress as Prince Phillip. :rotfl:

04-19-2007, 05:32 PM
Or Sampson.

04-20-2007, 03:36 PM
Have a fairy-tale wedding in a Disney dress cartoon-inspired gowns

Link for graphic: http://www.msnbc.msn.com/id/18203707/

Brides may think Disney's new "Cinderella" gown is dreamy, but perhaps your wedding limosine should drop you off before midnight.

By Brian Tracey
Associate editor, MSNBC

You'd think any bride-to-be would not want to be accused of staging a Mickey Mouse wedding, but apparently Disney disagrees, as the family entertainment giant has unveiled a line of cartoon-character inspired bridal gowns.

The fashion line, developed by wedding-couture designer Kirstie Kelly, debuted Monday at New York's annual Bridal Week. The gowns are inspired by Disney's "Princess" characters that little girls have dreamed of turning into for ages.

"The collection combines a fashion-forward look with timeless elements inspired by the Disney Princesses themselves, including Ariel, Aurora/Sleeping Beauty, Belle, Cinderella, Jasmine and Snow White," Disney's press release says. "Fabrics like organza, chantilly, chiffon, satins and tulle are accented with stunning embellishments, including lace, ribbons, crystals, pearls and gorgeous embroidered beading."

But turning your special day into an homage to imaginary royalty comes with a price that rivals a vacation at Disney World: The dresses retail for $1,100 to $3,500. Frazzled wedding planners will be relieved to know that Disney plans a line of matching bridesmaids' gowns to come out later this year.

But what to wear for the Goofy groom? Perhaps a Donald Duck tux?

05-12-2007, 08:17 AM
Disney debuts line of wedding gowns

Laura Brost and Sara K. Clarke | Sentinel Staff Writers
Posted May 12, 2007

Where: Solutions Bridal Designer House, 330 W. Fairbanks Ave., Winter Park.

When: Today, 10:30 a.m. to 6 p.m.;

Sunday, 1 to 5 p.m.

Price: Wedding gowns range from $1,100 to $3,500 each.

List of stores: disneybridal.com

Dena Kirkland made an appointment at Solutions Bridal Designer House before her fiance, Justin, had even popped the question.

With or without the ring, the 21-year-old Titusville bride-to-be knew she wanted to be among the first to see the new line of Walt Disney Co. wedding gowns, which made their national retail debut Friday at the Winter Park bridal boutique.

"It's so new. That's one of the draws," Kirkland said as she tried on a strapless number inspired by Disney's Sleeping Beauty. "No one else has it."

The dresses are on display at Solutions Bridal through Sunday, as the first part of a national tour of the princess-inspired gowns.

The store on West Fairbanks Avenue was selected to be the first U.S. location where brides can try on and purchase their fairy-tale gown. A retail scout gave the shop's energetic staff and modern look a thumbs up.

"We just thought it was a very beautiful location," said Paulette Cleghorn, sales and marketing director for Kirstie Kelly Inc. for Disney's Fairy Tale Weddings Collection, the company that designed the dresses. "We wanted to be sure that any company representing the Disney brand represents it well."

After Sunday, the 34-gown collection moves to Cleveland. But this weekend, brides from as far away as Seattle are flying to Central Florida to snap up the wedding dresses. The first two appointments Friday resulted in sales.

Lindsey Timberman started -- and ended -- her wedding-dress search Friday. The Delaware woman was in town to plan her November 2008 wedding at Walt Disney World.

"I just always thought as a little girl, that's where I wanted to get married," said the 28-year-old Timberman, who purchased a gold dress inspired by Belle from Disney's Beauty and the Beast. "It's kind of like the whole fairy-tale princess, happily-ever-after thing."

The dresses are inspired by Disney princesses, such as Cinderella, Sleeping Beauty, Ariel, Snow White, Belle and Jasmine, though the influences are subtle.

"Instead of taking a replica of her [the princess's] costume, it was really about making sure that princesses are represented by mood and that those moods and those personalities are personalities that women can identify with today," designer Kirstie Kelly said by phone Friday from Los Angeles.

"When you take a look at the gowns, you'll find that there's nothing "costumey" about them whatsoever."

The reaction of customers this weekend will determine which gowns shoppers will see on the racks at Solutions Bridal Designer House in the months ahead. The store, which will be the exclusive Orlando-area vendor for the Disney collection, will order the most popular dresses and keep those on display, owner Newell Fox said.

So far, the Winter Park bridal shop is the only Florida location, though talks are under way to offer the Disney line at stores in Miami, Palm Beach and Tampa.

Kavitha Tipirneni walked into the Winter Park store Friday just looking for a bridal gown. The New Jersey resident, who is visiting her brother and sister-in-law in Orlando, didn't know about the Disney collection's appearance until she saw the gowns on the rack. The 25-year-old Disney fan fell for one that she hopes to wear when she walks down the aisle.

"It's the closest thing I'll ever become to Princess Jasmine, that's for sure," Tipirneni said.

Laura Brost can be reached at lbrost@orlandosentinel.com or 407-420-6063. Sara K. Clarke can be reached at skclarke@orlandosentinel.com or 407-420-5664.

05-12-2007, 10:14 PM
Pictures of the gowns are here:


05-13-2007, 11:36 AM
Pictures of the gowns are here:


thanks for the site.

oooh to be young again and to plan a wedding.

actually found myself daydreaming at the collection and thinking about which one my daughter would look best in.

btw I picked cinderalla

Peter Pirate 2
05-13-2007, 12:54 PM
This kind of makes me ill.:eek: Maybe they'll provide a Mickey and Minnie wedding night tutorial as well?:scared1:

05-13-2007, 02:06 PM
Maybe it's just me, but those dresses don't look particularly Disney inspired at all.
It's like they took a fairly large collection of standard wedding dresses, stamped Disney on the back and doubled the price......

Oh, I forgot, that's what this company does now. Probably comes with a snowglobe.

05-14-2007, 10:16 AM
Maybe it's just me, but those dresses don't look particularly Disney inspired at all.
It's like they took a fairly large collection of standard wedding dresses, stamped Disney on the back and doubled the price......

ITA- I am dissapointed! I guess the ariel dresses look a bit mermaid-y, but that's it.

I like the middle Belle gown, but it's not really Belle-y at all.

05-15-2007, 10:32 AM
Beautiful. The Belle, Cinderella and Ariel collections did a really good job of capturing the style of those princesses. Cinderella and Belle both have ballgowns though, so I imagine it was a bit easier to do their collections than, say, Jasmine. I loved the middle Belle dress too, but I thought it was very Belle in a subtle way. The draping of the skirt, the cut of the back, and the color are all reminiscent of her dress. I think this is a great idea for women who want to be a "fairytale princess" without going to over the top.